Finally take the frustration and confusion out of planning your newsletters and autoresponders!

I have personally used, tried and tested, the processes and templates in the Email Marketing Planning Kit over the last 10 years to plan email campaigns for companies large and small and generate millions of £’s in revenue for my employers and customers. My clients have also found enormous success with my step by step processes and best practice tips; like Darla, who doubled her open rate after implanting just one small technique into her strategy.

And Sarah, who created a highly effective email marketing strategy where the results speak for themselves!

As a small business Sarah did not have the skills in-house required: “Kate taught us a great deal in this specialised marketing field. We now have the grounding to develop our email marketing further and will definitely come back to her again in the future when we are ready to move to the next level!”

If you’ve ever felt…

  • Frustrated, staring at a blank piece of paper (or Word doc!) trying to come up with content ideas for your next newsletter
  • Challenged to send emails out on a regular basis
  • Overwhelmed, you’re wearing all the hats in your business and struggle for time to get everything done
  • Unsure as to where to start with planning what to send and how often to mail
  • That you have a lack of knowledge and don’t know how to get the results you want from your regular emails and autoresponders

Then you need to know it doesn’t have to be that way.

I’ll help you to change all that and…

  • Save time by automating your sales funnel to create consistent leads/revenue for your business so that you can focus on the business you truly want to create
  • Take the frustration, confusion and guess work out of planning your newsletters, special offer emails, autoresponders and more!
  • Show you a step-by-step proven system to plan successful campaigns allowing you to increase the engagement with your emails and ensure you never fall behind with your sends again due to not knowing what to send and when
  • Take you from overwhelm to clarity

Now I do offer motivation to my clients and inspire confidence through increased knowledge and planning, but I really focus on giving my clients systems and tools to use themselves to achieve success.

And regardless of the actual Email Service Provider (ESP - the email system you use to send your campaigns) you use, it all comes down to having a solid plan in place to implement in the first place.

Standard Package

 

  • Email Marketing Planning Kit Package (X3 Modules)
  • BONUS - Email Marketing Best Practice Example E-Book
£199

VIP Package

Hurry! Only 9 spots still available!

  • Email Marketing Planning Kit Package (X3 Modules)
  • BONUS - Email Marketing Best Practice Example E-Book
  • 3 Hour 1-2-1 Intensive Session With Kate Barrett
  • Video Feedback Review Of Your Welcome Email
£839

Email Marketing Planning Kit Modules

Module 1 - The Welcome Email

Welcome Email Checklist

Ensure your welcome email gives the right first impression of your brand and includes all the key elements required in order to get your relationship with new subscribers off on the right foot. Includes 'Essential Elements' 'Optional Elements' and other ideas!

Welcome Email Swipe Copy

Use this done for you template copy to implement an engaging welcome email into your strategy immediately.


Module 2 - Content Creation

Content Creation Workbook

Don't waste any more time worrying about what to say in your messages that will engage your audience.

The Content Creation Workbook will give you a proven step-by-step process to develop in depth content idea breakdowns for your emails.

Content Creation Calendar

Ensure you send regular communications to engage your audience using this handy calendar to keep you on track with both how often you send emails and what you include in them.


Module 3 - Automated Campaigns

Also known as Triggered Emails / Autoresponders

Automated Campaign Workbook

Take the stress out of planning your automated campaigns and learn how you can use email marketing to automate your processes and create freedom and flexibility in your business!

The Automated Campaign Workbook gives a tried and tested, step-by-step process to plan out the timing and content of your automated campaigns.

2 Automated Campaign Examples

See exactly what a fully planned out automated campaign looks like!

Includes a limited time offer sales funnel series after registration, as well as a reactivation series to re-engage inactive subscribers.


You should probably know that the Email Marketing Planning Kit is definitely not for you if you:

  • Large businesses with complex email marketing strategies already in place
  • Are not willing to implement new knowledge and techniques
  • You don’t believe in the power of email marketing and the benefits it can bring to your business
  • Already have your campaigns planned out in advance and successful automated campaigns in place

But if you really want to stop feeling frustrated, overwhelmed and unsure about your email marketing campaigns and you want to make sure you never miss out on the opportunity to grow and properly utilise an email list in order to hit your revenue targets and create more freedom and flexibility in your business and your life, then now is the time to take action.

“A goal without a plan is just a wish.”
Antoine de Saint-Exupéry

Why Me?!

Because I’ve been there! I live and breath email marketing 24/7, 365 days a year and have done for the last 10 years. I have planned countless newsletters, special offer emails, autoresponders and more over the years and know exactly what it’s like staring at a blank piece of paper trying to come up with content or plan out a series.

I have a real passion for helping amazing entrepreneurs like yourself make the most of this amazing marketing channel, that when used in the right way, underpins and optimises every other marketing effort you make in your business.

If you want to learn from someone who has worked with both large and small businesses, is considered an expert in her field by her clients and peers, and has a proven track record for getting results, I’m your girl!

When you no longer have to spend all of your time trying to get customers, you can spend more time and energy creating the incredible business you want.

So, are you ready to stop wasting time and struggling?!

I'll help you create an email marketing strategy that reduces the stress from always trying to actively get more work and gives you the time to really focus on building the business you truly want to create or even spend more quality time with your family!

Great!

Be quick though because the packages listed below are sure to sell out in an instant!

Standard Package

 

  • Email Marketing Planning Kit Package (X3 Modules)
  • BONUS - Email Marketing Best Practice Example E-Book
£199

VIP Package

Hurry! Only 9 spots still available!

  • Email Marketing Planning Kit Package (X3 Modules)
  • BONUS - Email Marketing Best Practice Example E-Book
  • 3 Hour 1-2-1 Intensive Session With Kate Barrett
  • Video Feedback Review Of Your Welcome Email
£839

Success Stories

Kate Barrett, of Shine a Light Media, is a wellspring of information when it comes to email marketing.

Not only does she know what she’s doing, she has an organized and systematic approach to helping clients build and grow their businesses, and her enthusiasm for what she does is undeniable.

Her personable and bright nature turns what can sometimes feel like a complicated and arduous task into an exciting adventure.

I can’t wait to implement what I’ve learned from her Email Marketing Kit!

Johnnie Mazzocco


I can't say enough good things about Kate Barrett's course.

It really helped me to understand why the first few emails in an auto responder are so important.

Her worksheets helped me tackle my email marketing step by step in an organized fashion.

I know have so many topics to write about!

Since Kate has so much experience in this area, she is able to recommend little tips that make a big difference.

And I love her accent and enthusiasm. Excellent program!

Renia Pruchnicki, Truth


Kate helped us to develop a thorough and highly effective email marketing strategy - the results speak for themselves!

As a small business we did not have the skills in-house required and Kate taught us a great deal in this specialised marketing field. We now have the grounding to develop our email marketing further!

A highly professional and very knowledgeable and experienced service.

Sarah Redpath - Director, Leisure King


I have been attempting email marketing for a few years without much success, I started Kate's email marketing planning kit and was blown over by the amazing amount of quality training.

In every sentence there was valuable information, everything made so much sense and  gave me the knowledge to create an email marketing campaign that works.

Thank you Kate I have found your training incredibly helpful for my business.

Kate Turland


FAQs

  • q-iconHow Do I Access The Modules?

    The course is available to access via a computer or mobile device with an internet connection. We recommend using a WiFi connection whilst watching the course videos and downloading content.

  • q-iconAre there videos in the Email Marketing Planning Kit?

    Yes, each module has an accompanying video that explains the importance of the section and how to use the workbooks, cheatsheet and swipe copy.

  • q-iconI’m already using email marketing in my business, sending a monthly newsletter and one-off sales emails. Is this course still relevant for me?

    YES! Even if you are already using email marketing and have started to build your database, there is a wealth of knowledge within this training programme that will help you build on your current efforts, extending your strategy and increasing the potential to generate revenue from your list.

  • q-iconI’m not sure about email marketing – isn’t it just spamming? Are people really interested to receive information by email anymore?

    YES! Despite the rumours that went around a couple of years ago, email marketing is by no means dead. In fact, according to recent research by the DMA, for every £1 spent on email marketing, it generates over £24 Return on Investment (ROI). And who wouldn’t want to build a list of recipients interested in their product or service that they can communicate with directly and personally?!

© Shine a Light Media 2015